geocreate offers solutions ranging from small mapping outputs to complex data processing and data linkage. See below for a description of our core services. Please contact us to discuss your needs in full.
What is GIS? GIS stands for Geographical Information Systems (or Science) and is a technology and discipline that enables the display, manipulation and interpretation of geographic data. Geographic data or information (GI) is any data that relates to a location on the ground – the ‘where’. This could be an address, a postcode, a school catchment area, an electoral district and so on. Geo-referencing is the process of assigning the physical geographic co-ordinates to GI so that it can be displayed and mapped digitally in GIS software. Desktop GIS software has powerful spatial analysis and data visualisation functionality. Alternatively it can be web-based such as Google Maps, or open source or custom-built.
At a basic level, GIS is a mapping interface to a background database containing GI data and related attributes. Beyond the software and digital mapping however, GIS is also a knowledge base of understanding how to apply and interpret spatial analysis to provide insights and intelligence from data.
The advantage of GIS lies in the power of maps – the visualisation of geographic patterns in your data can bring your data to life and provide a strong visual summary of your business problem and solution.
Data is the foundation of any spatial analysis. geocreate can clean and process data in any format or condition to prepare it for analysis or mapping. geocreate are also highly experienced in handling personal data and we work within strict data security principles including secure data transfer and encryption.
We have particular expertise in joining data using record linkage and data linkage techniques. What is data linkage? Data linkage is the joining of two or more datasets, typically administrative datasets and surveys, to greatly increase the power of analysis then possible with the data. Our record linkage algorithms joins your disparate datasets using geography as the common link. This joins all the information about your customers or population together into one entity to enable effective data mining and customer profiling.
Underpinning our data management and processing services are sophisticated relational database systems and SQL.
geocreate are experts in the use of administrative datasets for counting, profiling and understanding populations. What is administrative data? These are data routinely collected for administrative purposes typically by local and national government bodies or departments. GP registers and School Pupil Censuses are examples. Critically, this data contains geographic information for each person, enabling them to be linked to other datasets and to be mapped and spatially analysed.
geocreate has worked with nkm over the past ten years on the innovative use of administrative data to count local populations as an alternative to official population counts, and also to provide rich local population intelligence and profiling as an evidence base for policy, service planning and decision-making.
The unique feature of this approach is the higher resolution of analysis it offers over aggregated official statistics by providing complete household level information and demography.